Franco Perdomo
B2B Partnerships · White-Label Engineering

Headless WooCommerce & Next.js development for agencies.

Your client keeps managing their catalog and orders in the familiar WordPress panel, while the public storefront runs on Next.js with instant loading speeds and zero plugin vulnerabilities.

< 0.4s
LCP load time on Mobile
99 / 100
Google PageSpeed & Core Web Vitals
REST API
Native WooCommerce sync (No GraphQL)
+12 Years
Solutions Architect · USD/EUR Invoice
THE AGENCY TECHNICAL BOTTLENECK

Selling design and SEO is profitable. Fighting traditional WordPress limits is not.

If you run an SEO, UI/UX Design, or E-commerce agency, you probably hit these 3 walls every month:

PROBLEMA // 01WPO & CRO

The 45-Point Mobile PageSpeed Ceiling

You sell a great SEO strategy or Google/Meta Ads campaign, but the client's WooCommerce takes 5 seconds to open on mobile. You already tried WP Rocket, CDNs, and stripping plugins: the bottleneck is the monolithic PHP architecture.

→ Consequence: High ad bounce rate & stagnant rankings.
PROBLEMA // 02RETENCIÓN

Clients Who Refuse to Migrate to Shopify

Your client loves their WooCommerce panel, already has local payment gateways and ERP connected, and their team knows how to load products there. They don't want extra transaction fees or learning a new platform from zero.

→ Consequence: Stalled redesign proposals.
PROBLEMA // 03RENTABILIDAD

Custom Projects That Burn Your Margin

When a great client asks for a custom booking engine, client portal, or high-traffic platform, you either turn down the budget or suffer with freelancers who miss deadlines and deliver fragile code.

→ Consequence: Unbillable hours & stress for your team.
HEADLESS WOOCOMMERCE ARCHITECTURE (NEXT.JS + NATIVE REST API)

The best of both worlds: familiar WooCommerce in the back, brutal Next.js speed in the front.

I decouple the public storefront from the administrative backend so your client changes nothing in their daily operation while their store flies.

// HOW DECOUPLED HEADLESS ARCHITECTURE WORKS
01. BACKEND PRIVADO
WordPress / WooCommerce

Your client logs into their usual /wp-admin to manage products, prices, stock, and orders.

02. PUENTE SEGURO
API REST & Store API Nativa

Direct native communication with Edge caching. Zero heavy GraphQL plugins that break on updates.

03. FRENTE PÚBLICO
Next.js en el Edge (99+ CWV)

Shoppers browse a pixel-perfect React & Tailwind storefront that loads in 0.4s with 0% WP hack exposure.

1. Pure Native REST API Integration (Zero GraphQL)

Unlike headless setups that rely on third-party GraphQL plugins that drain server RAM, I connect directly to the native WooCommerce API for long-term stability.

2. Complete Immunity Against WordPress Hacks

Because the WordPress backend remains isolated from public traffic, we eliminate theme vulnerabilities, SQL injections, and brute-force attacks.

3. Technical SEO & Green Core Web Vitals (95–100)

Server-Side Rendering (SSR), Incremental Static Regeneration (ISR), native JSON-LD schemas, and dynamic metadata so your SEO and Ads campaigns convert more.

4. Serverless / Edge Infrastructure (~$0 Hosting Cost)

Deployments on Cloudflare Workers, Vercel, Neon DB, Render, or Coolify that reduce monthly server bills to near zero while resisting traffic spikes.

COMMERCIAL ARGUMENT FOR YOUR CLIENTS

Why your agency can differentiate and charge better offering Headless E-commerce

Metric / CriteriaTraditional WooCommerce
Monolithic Theme + Plugins
Standard Shopify
Closed ecosystem
Your Agency + My Headless Stack
Next.js 16 + WooCommerce REST API
Mobile PageSpeed Score28 – 55 pts (Lento)55 – 75 pts (Medio)95 – 100 pts (< 0.4s instantáneo)
Client Admin PanelWordPress / WooCommerceRequires migration to ShopifyThe exact same WooCommerce they already use
UI/UX Design Freedom (Figma)Constrained by Elementor / ThemesConstrained by Liquid blocks100% pixel-perfect in React & Tailwind CSS
Security Against HacksHigh plugin exposureAltaArmored (Hidden & isolated WP backend)
Extra Transaction Fees & HostingExpensive VPS + paid plugins% fee per sale + monthly USD apps$0 extra transaction fees & ultra-low Edge hosting
PRODUCTION CODE, NOT PROMISES

Live platforms and Headless stores you can audit right now

Test their loading speed on mobile or run them through Google PageSpeed Insights:

E-COMMERCE HEADLESS99+ Lighthouse

Ziofra, PF Training & Monperle

Transformation of traditional WooCommerce stores into ultra-fast Headless storefronts. Native REST/Store API connection without GraphQL, instant transitions, and higher mobile conversion.

Next.js 16WooCommerce APITailwind CSSVercel Edge
CUSTOM SAAS & BOOKING90-Day Build

Albaicín Coworking

End-to-end room & desk booking platform with real-time availability, virtual wallets, and automated payment gateways. Full-stack development from scratch in 3 months.

Next.jsPayload CMSPostgreSQLTypeScript
SERVERLESS EDGE$0/mes Hosting

Portal Urdinarrain & Casa Norden

High-traffic public transparency portal (Next.js monolith + Neon DB on Cloudflare Workers) and self-managed institutional platform achieving $0 monthly traditional server fees.

Cloudflare WorkersNeon PostgresPayload CMSEdge SSR
ZERO-FRICTION WHITE-LABEL WORKFLOW

How I plug into your agency without fixed overhead

01

Share the URL or Figma (15 min)

We review your client's current store or your design team's Figma. Within 24 hours I send you a technical diagnosis and a closed wholesale quote.

02

100% White-Label or Co-Pitch

I work invisibly behind your brand (in your Slack, ClickUp, or Git) or join a specific call as your agency's Solutions Architect to help close the deal.

03

AI-Accelerated Senior Execution

Combining 12+ years of architecture experience with AI workflows (Cursor Pro, Gemini API, MCPs), I cut traditional delivery timelines in half.

04

Launch, 99+ Lighthouse & SLA

We launch into production preserving 100% of existing SEO (redirects, schemas, canonicals), achieving green Core Web Vitals, and backing your agency.

WHOLESALE B2B PRICING (BUILT FOR YOUR AGENCY MARGIN)

Two transparent ways to collaborate

Clear wholesale ranges so you can quote your clients fast and secure a healthy 2x–3x markup.

IDEAL FOR PILOT PROJECTDelivery: 3–6 weeks

Option A: Turnkey Closed Project

$1,500 – $4,000 USD
Wholesale fee per project (according to catalog/integrations)
Your Agency Margin: Agencies in US/Spain/LATAM typically resell these builds at $4,500 – $10,000+ USD/EUR.
  • Custom Next.js frontend connected to native WooCommerce REST API or Payload CMS.
  • 95–100 Lighthouse optimization, technical SEO schemas, and Edge deployment.
  • 100% turnkey delivery with post-launch technical warranty.
Chat on WhatsApp
DEDICATED B2B CAPACITYNo forced lock-in

Option B: Dedicated Technical Partner (Retainer)

$1,000 – $2,500 USD / mo
Monthly reserved Senior Architecture & Full-Stack capacity
Operational Savings: Senior Tech Lead capacity on tap at a fraction of an in-house US/European salary.
  • Reserved monthly engineering hours for new builds, headless migrations, and WPO.
  • Direct collaboration in your agency's Slack/ClickUp and technical support on sales calls.
  • Simple monthly international invoice (ACH, Wise, Payoneer, USDT).
Chat on WhatsApp
AGENCY OWNER FAQ

Technical & commercial answers before we talk

Does my client need to learn a new system if we move their store to Headless WooCommerce?
No. That is the biggest commercial advantage for your agency. Their admin panel remains the exact same WordPress/WooCommerce where they currently upload products, update prices, and manage orders. We only replace the slow public storefront with a high-speed Next.js engine.
How do you handle local payment gateways and shipping plugins (Stripe, Redsys, Mercado Pago, Webpay/Transbank)?
By working directly with the native WooCommerce REST API and hybrid checkout or direct gateway integrations, we maintain 100% compatibility with local payment methods and logistics across Spain, the US, Chile, Mexico, and LATAM.
What happens to the store's current SEO rankings when switching to Headless?
Not only do we preserve 100% of URL structures, metadata, canonicals, and structured data (Product, Offer, Breadcrumb), but jumping from ~40 to ~99 in Core Web Vitals makes Google crawl and index the store with higher priority, boosting organic rankings and ad quality scores.
Why do you use the native REST API instead of GraphQL (WPGraphQL)?
GraphQL plugins in WordPress often break during updates, expose schema vulnerabilities, and overload server memory on shared hosts. Connecting Next.js directly to the native WooCommerce REST API with smart edge caching delivers rock-solid long-term stability without fragile third-party plugins.
How does international billing work from Argentina?
I issue a standard international Commercial Invoice to your agency or company (in the US, Spain, or LATAM), fully deductible as an external contractor expense, with zero-friction payment in USD/EUR via ACH, Wise, Payoneer, or USDT.

Looking for a reliable technical partner for your agency?

Write to me on WhatsApp to evaluate a specific store or discuss how we can collaborate on upcoming projects.